When you talk about water scarcity and the lack of clean drinking water, most people think about third-world countries. They don’t realize that there’s a growing threat to clean water right here at home in the United States. Look at the February train derailment in East Palestine, Ohio, where a fire forced the controlled release and burn of toxic chemicals to avoid an explosion. The resulting contamination killed thousands of fish in nearby streams and ignited concerns over soil and water quality.

Events like these are sadly becoming more common. Everyone remembers the Flint, Michigan, disaster. Because of this, homeowners are now more aware of the importance of clean water than ever before, driving increased interest in the growing water filtration market.