What is service with sprinkles? Just ask one of my business partners, Susan Oldham, and she will immediately go into a passionate discourse on Corley, a plumbing, heating and electric company headquartered in Greenville, S.C. Susan is not just a satisfied customer; she is an enamored advocate. She had a plumbing issue in mid-February. So what do you think Corley used as sprinkles? You got it. A Valentine balloon!

Service with sprinkles is the unexpected, enchanting experiences that turn service that wows into service that awes. Just as sprinkles make a good cupcake truly special, it turns a value-added experience into a value-unique one. A Nexstar member, Corley has used an innovative service approach to turn a familiar trades business into one its customers rave about, are agreeable to wait for and are even willing to pay more for. Here are a few ingredients from the Corley gourmet recipe of “service with sprinkles.”